Senior UI Engineer : 2013-2015
Experience, Effect, Responsibilities & Accomplishments:
- Business Wire, the global leader in press release distribution and regulatory disclosure — serving thousands of companies distributing news to media, investors, and regulatory authorities worldwide.
- Built and optimized templating system processing 2.4M documents at 3.1M monthly views—developed responsive templates integrated with Business Wire's J2EE order-entry platform over 2-year tenure.
- Improved product performance, user experience, and business visibility through iterative enhancements: streamlined order-entry flows, redesigned customer onboarding tools with PM, and established markup/CSS standards across institutional suite.
- Implemented comprehensive analytics infrastructure using Google Analytics event and segment tracking across marketing site and product templates—providing visibility into user behavior and conversion patterns.
- Led product feature prototyping and established site-wide technical standards—creating foundation for data-driven product decisions and consistent user experience.
