UI Engineer : 2021-2022
Experience, Effect, Responsibilities & Accomplishments:
- Engaged as founding design engineer for insurtech startup 0-to-1 product launch.
- Partnered with CEO, CMO, and CIO to define go-to-market strategy, brand foundation, and broker acquisition model
- Led cross-functional product development: directed designer and contract writer while owning art direction, engineering, and production—establishing core brand narrative, audience positioning, and conversion strategy.
- Architected and built complete digital presence in NextJS/React: marketing site optimized for broker conversion, internal dashboard platform, customer onboarding flows, and foundational design system—selecting universal toolchain for future team scalability.
- Delivered production-ready platform that successfully launched company to market, establishing credibility with broker audience and enabling initial customer acquisition.
- Created technical and design infrastructure that supported organizational growth—design system, component libraries, and development standards positioned company for expanded engineering team and rapid scaling.
